The most important thing, whether it’s reading, working, or learning a new skill/sport is just starting. Don’t worry about reading the ‘best’ or most recommended marketing books and guides, worry about figuring out how you can dive in as soon as possible.
That’s how we’re designed to learn…
Then you’ll find your style, discover what you enjoy and what you can’t stand.
Plus you’ll get more knowledge, experience, useful skills by doing than you will reading about it.
Run test campaigns and figure it out yourself before obsessing over the tips and tactics to maximise results.
Don’t ignore good advice by any means.
But knowing that high contrasting colours on buy buttons convert better is secondary to learning how the tool works, what happens when you use particular features and settings, and what you can glean from testing.
If you want to start reading after several years, then knowing that Paradise Lost is considered a more important part of western literature than The Da Vinci Code doesn’t help you.
Just pick something and start.
If you hate it, scrap it and find something else.
You have to start doing to find out what you do or don’t like it.
You might like the idea of archery, you might hate that your back muscles (like 95% of humans) aren’t strong enough because they’re typically not used.
But you won’t know until you try.
You might think graphic design sounds like a pretty sweet gig until you realise how hard it is to make something good which the client’s happy with.
But you won’t know until you give it a go.
If you’re interested, just do it.
And then you’ll know.
Post 5/30 (30 day blogging challenge #2—writing quickly) [14m 56s]